The BET Experience (BETX) and the BET Awards, taken together, are an incomparable and dynamic ecosystem of entertainment that is singular in its scale and impact. With over 165,000 total attendees bringing together hundreds of thousands of fans, celebrities, and thought leaders, the BET Experience and the BET Awards serve as the largest takeover of the LA Live Entertainment District. The events transform the plaza, stages, and halls of the massive complex into a precise reflection of what matters now and what is coming next in culture and entertainment.  

In the House of Fashion & Beauty, attendees received complimentary makeup applications and selfies with Bravo Television’s “To Rome for Love” star Nakita McGraw. A team of pro makeup artists accessorized the beauty of guests using REIMAGE products. Backstage, the energy was magnetic as the fashion show models were adorned in REIMAGE makeup and outfitted in innovative designs by Mangishi Doll, Lila NiKole, SpiritHoods, and DGK.